I'm a creator
I'm a creator
The Phoenix House branding project was a dynamic exploration of how to create a visual identity that complements the stunning Midcentury and Art Deco-inspired refurbishment of the RCOT owned building.
The goal was to develop a branding and wayfinding system that seamlessly integrated into the building's unique style and aesthetic, while providing clear and easy-to-follow directions for visitors. The result was a sleek and sophisticated branding system that elegantly blends the old with the new, creating a memorable and functional experience for all who enter Phoenix House.
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