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Crxss Folio '23
Welcome to a shopwindow view into my work.
As a designer, I am passionate about crafting visual solutions that effectively communicate ideas and leave a lasting impression. Each project in my portfolio represents a unique challenge that I have approached with creativity, attention to detail, and a commitment to delivering the best possible outcome. Whether it's branding, print design, or digital media, I have poured my creative energy into each project. Thank you for visiting, and I hope you enjoy my work.
A Childs Guide: Going to hospital for my stem cell transplant.
I put together this interactive booklet to help children understand the processes, words and feelings they may encounter after their stem cell or bone marrow transplant.
It has been written with guidance and advice from our remarkable patients, partners and healthcare professionals, to help our patients come to terms with their current situation and what can be done to help.
Winner - Best Example Of Collaboration With An External SupplierInside Out Awards, 2021
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Typography Motion Experiment
The self-initiated motion design project was an exploration into some of my capabilities in After Effects. The goal was to create a dynamic and interesting animation that showcases my skills and understanding of the software.
The project focused on animating typography, and exploring the effects library with multiple compilations and timeline management.
The result was a striking motion design project that showcases the artist's creativity and technical ability, highlighting their potential as a skilled motion designer.
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Phoenix House Brand Guidelines
The Phoenix House branding project was a dynamic exploration of how to create a visual identity that complements the stunning Midcentury and Art Deco-inspired refurbishment of the RCOT owned building.
The goal was to develop a branding and wayfinding system that seamlessly integrated into the building's unique style and aesthetic, while providing clear and easy-to-follow directions for visitors. The result was a sleek and sophisticated branding system that elegantly blends the old with the new, creating a memorable and functional experience for all who enter Phoenix House.
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The Locker
A showcase of the Facebook & Instagram ads, Posts and Stories I created.
The Locker has hosted a radio show on the first Tuesday of every month for the last three years on Subtle Radio. I also manage The Locker’s social media calendar, which contains themed posts and track selections that are shared throughout the months between the radio shows.
Client
The Locker
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Anthony Nolan: Events Ads
Here as some simple animated social media ads for the blood cancer charity, Anthony Nolan. These ads are Geotargeted at people interested in running or cycling at the major events across the UK such as The London Marathon or Ride London. These ads have helped generate over £400k in fundraising for Anthony Nolan in 2021-22.
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Le Cœur
Self Initiated Case Study: Le Cœur
Le Cœur is a cycling-based brand that promotes anti-doping and is driven by the idea of a clean and fair sport. The name of the brand, which translates to "The Heart" in English, represents the passion and love for the sport of cycling that drives its founders and supporters.
Le Cœur's unique approach to anti-doping advocacy is through a series of posters featuring convicted or suspected dopers, with the color and style of the cycling jersey they were wearing at the time of their offense. This approach serves as a reminder of the harm that doping does to the sport and to the athletes themselves.
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